“As part of our vision to deliver outstanding offerings to customers across our markets, we continually seek the best cinema experience that can truly enthrall our audience.” “We were impressed by the outstanding technological excellence of the ICE theater concept and welcome this strategic partnership with CGR Cinemas,” stated Cameron Mitchell, CEO of Majid Al Futtaim Leisure, Entertainment and Cinemas, the parent company of VOX Cinemas, in a press release. The technology will be deployed in three priority territories in 2019: Kuwait, the United Arab Emirates, and Saudi Arabia. This deal marks the first time that ICE theater will be available outside France, bringing a new kind of experience to a dynamic and booming market. Two years later, ICE leads the French PLF market in terms of admissions and theaters, with 25 sites.Īfter the immense success of ICE in France, CGR and VOX Cinemas, the Middle East’s leading exhibitor, announced in February a strategic partnership to deploy the technology in the Middle East and North Africa. ICE Immersive promises “the ultimate immersive experience.” It all began in 2016, when Jocelyn Bouyssy, managing director of one of France’s leading circuits, CGR, noticed at CinemaCon the potential of combining Philips LightVibes technology-which delivers ambient video and surround lighting effects to the audience’s peripheral vision field-with premium sound and seating.
Parc Asterix is located 40 minutes north of Paris and has officially opened on April 6 th, 2019.Two years after the first ICE (immersive cinema experience) auditorium was unveiled in France, with the premiere of Star Wars: The Force Awakens on December 14, 2016, the premium format is set for its first international rollout under an exclusive deal between CGR Cinemas and VOX Cinemas.ĬGR’s ICE theater combines advanced sound and image technologies with the premium combination of Dolby Atmos sound, DK speakers, 9P 4K laser projection and special recliner seating. We can’t wait to see the reaction people have when they are completely immersed in this incredibly unique adventure.” Their attention to detail, and ability to help us bring this story to life is impeccable. “To create an incredible immersive experience for customers and deliver the best seat experience for this 4D theater, we naturally chose D-BOX. “Working for Parc Asterix and Compagnie des Alpes on the largest 4D room in Europe is a great honour,” said Christophe Lucchini, Founder and CEO of CL Corp.
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“Not only do we have the pleasure of collaborating with CL Corp again, we also get to integrate our unparalleled motion technology into the most popular French comic series in the world to deliver an exceptional immersive entertainment experience for all visitors.” “To be included in the 30 th anniversary celebration of Parc Asterix is a great honour for D-BOX in so many ways,” states Claude Mc Master, President and CEO for D-BOX. This action-packed story is enhanced with 4D effects and powered with CL Corp 4D seats, perfectly synchronized by D-BOX to immerse visitors in all the twists, turns, ups and downs the Asterix universe is known for.
Visitors will immerse themselves in Attention Menhir!, a new short film highlighting the adventures of the beloved Gauls as they resist Roman occupation once again. To celebrate three decades of fun for all ages, Parc Asterix will offer a slew of new attractions, not the least of which is a state-of-the-art 4D theatre created by CL Corp featuring 300 dynamic and sensorial seats, powered by D-BOX motion technology. (D-BOX), a world leader in immersive motion entertainment experiences and CL Corporation, a creator and builder of dynamic attractions and simulators for the entertainment industry, are proud to collaborate on the 30 th anniversary of Parc Asterix, the famous theme park in France owned by Compagnie des Alpes, a leading player in the European leisure industry.
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